>By introducing so many versions of design, it forbids a pattern to be established and recognized by the users. I dont think the author properly acknowledges j

>By introducing so many versions of design, it forbids a pattern to be established and recognized by the users. I dont think the author properly acknowledges just how voracious the human appetite for patterns are. We are absolute machines when it comes to spotting even the hint of a pattern, and few things can prevent us from establishing and identifying them as a function of our basic existence. millions of years of evolution have basically guaranteed that when patterns arise or exist, we are borg-like in our pursuit. shuffling a few choices of skip is a cheap effort that probably appeased a few C level ad execs. the biggest coffin-nail for ads is of course adblock.