The only use-case I've found for short URLs is in media broadcasts (or similar). It's the only scenario I find that shortening is necessary, as the audience wil

The only use-case I've found for short URLs is in media broadcasts (or similar). It's the only scenario I find that shortening is necessary, as the audience will have to actually type out the URL. In text formats, you generally have access to hyperlinking text to the extended URL.