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The multivariate test is trying to increase ad clicks, and the result is a poor UX. That's not exactly an alternate theory. Is it a dark pattern? That's not th
by TAKEMYMONEY 4y ago
The multivariate test is trying to increase ad clicks, and the result is a poor UX. That's not exactly an alternate theory.
Is it a dark pattern? That's not the first term I'd use to describe it, but perhaps it falls under "Misdirection" mentioned at https://arxiv.org/pdf/1907.07032.pdf https://arxiv.org/pdf/1907.07032.pdf (page 12).