This has been a challenge for us. Some types of businesses have no real need for a blog, or run on a comprehensive platforms such as Shopify or a CMS. An ideal

This has been a challenge for us. Some types of businesses have no real need for a blog, or run on a comprehensive platforms such as Shopify or a CMS. An ideal customer would be a SaaS business with a small staff (5-20 employees) that is big enough to be able to afford throwing a few hundred bucks at a blog, but small enough that the developers/designers don't have the bandwidth to work on a blog. Businesses this size probably have a full-time designer that could design the blog, but there is a sweet spot where it's not worth it to spend their time on anything but the revenue-producing product. Our best example is http://www.transferbigfiles.com http://www.transferbigfiles.com (http://blog.transferbigfiles.com http://blog.transferbigfiles.com). They have a full-time developer/designer, but he simply doesn't have the bandwidth to also maintain a blog design. Is this market big enough? We think so, but there are several other potentially larger markets for our theming technology that we could easily expand into.