This question isreally weird. > Can you name a single brand built on personalization ? What does this even mean. Brands which rely on personalization on a pro

This question isreally weird. > Can you name a single brand built on personalization ? What does this even mean. Brands which rely on personalization on a product-by-product basis ? This seems only possible at scale for digital products. Tik tok comes to mind. How can a brand rely on personalization ? Either the product is tailor-made or it isn't. It's not like the McDonald's logo looks different to different people.