True, but the fact that it is simultaneously a demo of their product, and also claims to be a secret to engineering productivity, means that the reader has a se

True, but the fact that it is simultaneously a demo of their product, and also claims to be a secret to engineering productivity, means that the reader has a sense that their claims are biased, and they might just be talking their book. I also had that sense halfway through of "oh, this is just a pitch" and started dismissing it on that basis. It is interesting to think why the piece gave me that sense of distrust. Since they are a productivity company, it's not surprising that they might have insights into productivity, and also that they might orient their product development to enable those insights. Maybe if they had been more upfront at the beginning of the article as to what it was, I wouldn't have had the sense that I was bamboozled into reading a long pitch when I thought I was reading an impartial blog post.