It works because it is finely tuned to appeal to the target demographic. Low confidence users swallow anything that is classified as "privileged information" or

It works because it is finely tuned to appeal to the target demographic. Low confidence users swallow anything that is classified as "privileged information" or painted as such. There are some key topics where this won't work and where PR must lay low. At least for a while. But some sites are a very fruitful ground for that. It will be eaten up by some that too argue for it without having used more than 5 minutes looking into the topic itself. I believe we also have seen this for nuclear power a lot lately.