5 ms·

> Is Disney making personalised creative? > Disney only invests in creative that works across all segments – angsty superheroes, lost animals, magical princess

• libertine 4y ago
  Creative(s) is the industry jargon for the execution of a creative concept in a media asset. >I find it really grating; what was wrong with "media?" We use "media/medium" to address the distribution channels of the creatives.
  • unwind 4y ago
    It sounds like the insider's version of "content", or perhaps it's just a more recent term. As a non-native speaker, it was really grating and hard to read, but obviously you're not supposed to understand other industry's jargon.
    • libertine 4y ago
      Creative is a very old term in the advertising industry. "Content" is used more for long form/non advertorial type of content, like blog posts, video expanding on a subject, etc. > As a non-native speaker, it was really grating and hard to read, but obviously you're not supposed to understand other industry's jargon. Yes these are industry terms, for example: the term "copy" is also a very old term used to address the "written" part of ads (of course is more than this). In the end it's all content and media, but it would be very hard to specify what type of content and media using these broad terms in this context.