I find the psychology of brands fascinating and troubling. There is something infantile at work. From their advertising it's clear they try to hook the attachm

I find the psychology of brands fascinating and troubling. There is something infantile at work. From their advertising it's clear they try to hook the attachment associations of young children. There's something about the semiotics of brands, the repeatable, familiar experience, that bypasses adult reason. I honestly find it really dark and sinister. And that extends to Facebook, Google and all the tech brands with their bright-coloured childish logos, toddler-friendly rounded edges, and poor quality products. Seeing British high-streets strewn with garish fast-food brands and the litter that spews forth is disgusting. Am I a snob? It's not even cheap. Much better value can be found in any small cafe. Only once or twice in my life I've been to a Pizza-Hut, because others were going and I was swept up in some social pressure. I'd rather eat "real" pizza from a small restaurant. Going to a KFC or McDonald's horrifies me. But sometimes the smell and the crowd provokes some primitive feeding instinct in me - a draw to the trough. These companies are certainly adept at psychology, and so I think anyone who feels emotion in relation to big brands should question what that's really about.