My gut is that I'm looking at two sides arguing past each other. Most major value creation happens well before Disney+ or Pandora. They just have somewhat broa

My gut is that I'm looking at two sides arguing past each other. Most major value creation happens well before Disney+ or Pandora. They just have somewhat broadly defined parameters that will get you more of the same, from what has been created. As easy examples, there are a lot of good kids shows that adults could enjoy, but my guess is that they are not recommended to most adults. Just as really good folk music is likely to get suggested to someone that hasn't listened to folk music. Or music/movies from another nation. Which is all too say that the personalization is ultimately a customer fitting themselves to what they want, from what they know. Dropping someone in fresh with no prefit is probably a lost cause. Even though that is how most personalisation talks brand themselves.