Yeah anyone who doesn't believe that Disney is doing personalisation should get in contact with me. I have a bridge to sell them in the Nullarbor. In fact, the

Yeah anyone who doesn't believe that Disney is doing personalisation should get in contact with me. I have a bridge to sell them in the Nullarbor. In fact, they're actively building it and selling it to advertisers. Disney+ and similar platforms are the tools that media companies have every intention of using to drive the accuracy numbers much higher. E: I should note that I work for Snowflake, we're marketing this capability pretty hard. I'm not directly involved though.