Worth checking out this article on StormPulse, they were in a similar position - incredible data - just needed to get their head around monetizing it properly:

Worth checking out this article on StormPulse, they were in a similar position - incredible data - just needed to get their head around monetizing it properly: http://gigaom.com/2011/09/20/how-stormpulse-made-more-money-on-fewer-customers/ http://gigaom.com/2011/09/20/how-stormpulse-made-more-money-...