Google has had great technical infrastructure and tooling from early on that makes it much easier for them to implement things than the competition. I think the

Google has had great technical infrastructure and tooling from early on that makes it much easier for them to implement things than the competition. I think they got very very lucky snagging extremely competent early employees as the dotcom bubble was bursting like Urz Holzle, Jeff Dean, and Sanjay Ghemawat that put them on a good path for making and keeping it easy to build things