Put it in a pocket that isn't full of day-to-day stuff like coins, keys, etc., and doesn't suffer random, potentially damaging physical intrusions? Inside jacke

Put it in a pocket that isn't full of day-to-day stuff like coins, keys, etc., and doesn't suffer random, potentially damaging physical intrusions? Inside jacket for me. PS: The fact there are apps for this 'problem' makes me chuckle.