They have been well-known, but it's because they were saying smart things even back in the dot-com bubble: amidst the insanity of Pets.com, they were the ones c

They have been well-known, but it's because they were saying smart things even back in the dot-com bubble: amidst the insanity of Pets.com, they were the ones citing the Dutch tulip mania (http://en.wikipedia.org/wiki/Tulip_mania http://en.wikipedia.org/wiki/Tulip_mania) on their homepage as part of their pitch to potential clients and the world as a whole.