5 ms·
there was a fascinating tedX talk about marketing of condoms in africa a while back. people in DR Congo were avoiding the free condoms given out by aid groups i
by brianbreslin 15y ago
there was a fascinating tedX talk about marketing of condoms in africa a while back. people in DR Congo were avoiding the free condoms given out by aid groups in lieu of the marketed commercial ones (with names like rough rider, pleasure maxx, etc). There was also something about guilt or displeasure with the free ones as well.
http://blog.ted.com/2011/09/21/selling-condoms-in-the-congo-amy-lockwood-on-ted-com/ http://blog.ted.com/2011/09/21/selling-condoms-in-the-congo-...
this article gives some insight into that http://www.minnpost.com/globalpost/2010/11/19/23510/in_south_africa_free_condoms_are_big_but_not_big_enough_for_some_it_seems http://www.minnpost.com/globalpost/2010/11/19/23510/in_south...
(though not same one i was referencing originally)