Bah another one of these. Sure, the vast majority of 'ideas' are cheap, as they are too vague, or not very original, unique, pertinent, practical, whatever. Ju

Bah another one of these. Sure, the vast majority of 'ideas' are cheap, as they are too vague, or not very original, unique, pertinent, practical, whatever. Just like most diamonds, perhaps. But once in a while a really good, novel, pertinent idea will appear, and that is actually valuable. Of course it does have to be reified to deliver that value, but a lot of the value is in the idea itself, not just the execution. This 'ideas are cheap, execution is expensive' narrative often comes from VCs etc, and you only have to follow the money to understand why.