Totaly oversimplification. If google wanted you only to click on ads, it would be a type of yellow pages. What it is (as it was with newspapers and magazines a

Totaly oversimplification. If google wanted you only to click on ads, it would be a type of yellow pages. What it is (as it was with newspapers and magazines a time ago): A place where you can place paid ads based on context. If you remove the context, it becomes worthless. So while everyone is complaining about search quality, its an uphill battle for any search company. Like PR tries to sneak in Ad-Material into reguluar journalism, companies try to manipulate search results with SEO ranging form keyword-stuffing to bait and switch search pages. (which are one reason why google needs humans and not ai to verify).