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That was a direct quote from Steve Jobs, except the last bit at the bottom. The whole point of the comment, I think, is how this goes against the old Apple etho
by nvrspyx 4y ago
That was a direct quote from Steve Jobs, except the last bit at the bottom. The whole point of the comment, I think, is how this goes against the old Apple ethos of encouraging non-conformity (to an extent).
- hn_version_0023 4y agoIs that a quote from Jobs, or ad copy, or both?
- notpachet 4y agoIt was ad copy, written by Rob Siltanen for that campaign[1]. [1] https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/ https://www.forbes.com/sites/onmarketing/2011/12/14/the-real...
- nvrspyx 4y agoMy mistake. I should've been more diligent. I knew it was associated with Apple and the first result on DDG associated it with Jobs.