I can see how the gamification aspect of points and levels might be more motivating for some people, but mostly I see Local Guides as not too different from peo

I can see how the gamification aspect of points and levels might be more motivating for some people, but mostly I see Local Guides as not too different from people posting pictures and reviews to various social networks, except that it is more discoverable by people using Maps. I submit contents to Maps for mostly the same reasons why I use social networks and expect nothing in return.