The opposite could be argued in other markets too: Spotify/Apple Music is super convenient and relatively cheap, if you listen to music even at moderate levels

The opposite could be argued in other markets too: Spotify/Apple Music is super convenient and relatively cheap, if you listen to music even at moderate levels. Yeah you don't own the albums, but you get all the value-added features like music discovery, playlist, sharing etc. Netflix also the same: have access to many movies and series at a very low cost (if you watch even moderately), also comes with the same: you don't own the content (but how many times were you planning to watch the same movie/episode in average anyway when there are thousands to pick from? And even if you do, it's still cheaper if that episode is not literally the only thing you watch), and recommendations. Tinder/Bumble also the same: you don't go out to places (which would cost MUCH more than the app subscription) and try to find a mate: you match and have sex. You might or might not have a partner in the end, but that's not the promise anyway. Same for iPhone subscriptions in US (the one you pay a monthly cheap fee and always have the latest iPhone). Pretty much sure there are many examples out there too. They are all convenient, and are actually cheaper than the "old way", giving access on demand to whatever you like from a big catalog.