Same for me! I don't quite understand the author's framing of "brave knight fighting a battle against the commercial/corporate web"... Personal sites are what

Same for me! I don't quite understand the author's framing of "brave knight fighting a battle against the commercial/corporate web"... Personal sites are what they are (usually more pleasant than the corporate), everyone is free to do what they want, I'm not forcing anyone to read my blog, nor is anyone forcing me to read corporate websites. Where is the battle?