Honestly, I think the only real chance for progress here is from better laws and us using better terminology in the conversation. There real problems are not "c

Honestly, I think the only real chance for progress here is from better laws and us using better terminology in the conversation. There real problems are not "cookies" or even "third-party cookies" per se, but the tracking and data sharing going on with that data. Cookies are just a technology, with many legitimate reasons, what happens to the data is the real problem. An online store keeping track of what products you looked at before a purchase on their own website is similar to a physical store watching for shopper patterns, and is completely different than a Facebook shadow profile correlated all over the web. Cookie consent is like putting a list of all pesticides on vegetables: it's nice to know, but honestly why put the burden on the population to be experts in chemistry? And all pure-tech solutions always fail when the company you want to stop makes the browser.