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And (please excuse me if I'm just being dumb this early in the morning) how does tracking their web browsing help with that...?

• iamacyborg 5y ago
  You'd use something like Pendo, Mixpanel, Heap or whatever as a client-side tracking library for a web application.
  • danaris 5y ago
    ...If it's your own web application, then why can't you do server-side tracking? And if it's not your own web application, why should you be allowed to track it?
    • iamacyborg 5y ago
      Because you want to track individuals, and to do that, you need consent, probably acquired by a popup of some sort.
      • danaris 5y ago
        Unless I am misunderstanding things rather deeply, I do not believe you need consent to track individuals' activity in your own app, with server-side logging. You need consent to set cookies that are not relevant to the (user-side) functioning of your app/website—and since that's the only way for you to track users outside your own site (an oversimplification, but close enough), naturally you need it to track them beyond there.
        • iamacyborg 5y ago
          > Unless I am misunderstanding things rather deeply, I do not believe you need consent to track individuals' activity in your own app, with server-side logging. You would require consent for this as far as I understand.