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If you use tracking to understand how users are using your website and thereby improve its UX, is that doing a bad thing?
by tempestn 4y ago
If you use tracking to understand how users are using your website and thereby improve its UX, is that doing a bad thing?
- tjoff 4y agoYes I'd say that is a bad thing. It also normalizes tracking. For one you don't have to track users to understand how they are using your website. Also, it is extremely hard to imagine any beneficial outcomes that tracking would enable to outweigh the UX improvement of removing the consent-banner.
- salawat 4y agoHow about you try using your own website? QA departments suffer through this crap all the time.
- tempestn 4y agoOf course you would use your own website, but you understand it in a way your users don't. From experience I can say you won't anticipate many of the ways things could go wrong. Some of that can be done by recruiting individual test users to observe, but aggregate stats on usage are also incredibly valuable to understand how people are using the site, where they get stuck, what features are important to them, and more. There's no need to identify particular users, but tracking user behaviour in general is incredibly valuable when operating a serious website.