I cannot find the reference right now, but I read somewhere that when people are on vacation they prefer round prices so they don't have to count change. So, if

I cannot find the reference right now, but I read somewhere that when people are on vacation they prefer round prices so they don't have to count change. So, if you are running a gift shop in some popular tourist destination pricing something $5 is better than pricing it $4.95. Edit: apparently it is not just tourists: https://www.strategy-business.com/blog/The-Psychology-of-Pricing-Customers-Prefer-Round-Numbers https://www.strategy-business.com/blog/The-Psychology-of-Pri...