A lot of people have forgotten the OG Twitter. University campuses practically used it as a mass notification system. The inertia from that led to today's Twit

A lot of people have forgotten the OG Twitter. University campuses practically used it as a mass notification system. The inertia from that led to today's Twitter, where being on Twitter is nearly a prerequisite if you're a reporter, famous, or otherwise in the public eye, because of the number of users. Even though a high Twitter follower count is worth about as much as Mardi Gras beads, it's perceived as valuable because the Important People on Twitter see it as valuable. I'm not sure what Musk's endgame is (and I doubt anybody else does either, and I may be including Musk in that), but a privately owned Twitter is probably the best case for the platform, if people want it to continue.