I wonder is part of their failure is from listening to people's reason, such as focusing on the nitty gritty features (see emoji, typing with one hand and so on

I wonder is part of their failure is from listening to people's reason, such as focusing on the nitty gritty features (see emoji, typing with one hand and so on) rather than on the big picture of the device and how it fits into one's lifestyle. It's known that humans are ultimately emotional beings, they think with their feelings regardless of how rational they believe they are. The iPhone is the ultimate user experience, titillating the senses and the emotions more than any PDA out there with 1000s of convenience features. It's similar to BMW, Steve Jobs' source of inspiration for his marketing strategies. You want the device on a primal level, it's sexy, it's a status symbol, the release of every iPhone is a cultural event, a celebration of incredible UX. I never ever get that emotional involvement when looking at the latest super-souped-up swiss-knife phone from Japan.