3 ms·

I think this is a way to show the author isn't pulling a bait-and-switch or just interested in taking your money. If you're not happy, you can have your money b

by pluies 15y ago

I think this is a way to show the author isn't pulling a bait-and-switch or just interested in taking your money. If you're not happy, you can have your money back, period. There is a certain level of trust involved, because there is indeed no way to "return" the ebook (well, set aside complicated and broken solutions like DRM). Most people are honest enough to acknowledge the usefulness of the ebook, and won't ask for their money back if they're satisfied (even though objectively they could lie and get that money back). I've seen this a few times, and it seems like a great way to build confidence.

petercooper 15y ago
I know people who do this on $1000+ training courses. It's priced into their business. The refund rates aren't as high as you'd think :-) I do it too but only on small things. I haven't done a single refund yet over several hundred sales. Other than increasing the likelihood of a sale, the benefit of offering a guarantee like this is you get less flack from your payment provider (since they can see you'll refund if anyone's dissatisfied) and you can avoid nearly all chargebacks. If someone doesn't want to pay, they'll find a way to get around it anyway, so you might as well make it frictionless.
- bloggergirl 15y ago
  Yeah, those things are all true --- I know that the satisfaction guarantee can increase conversions, so that's something I consider from a marketing perspective. But I really do want people to tell me if the book doesn't meet their expectations and to know that they can get their money back. It just seems wrong to offer no recourse. (Hopefully the ebook samples will help people before they buy, though, so fewer people return products.) And, yes, there's no way to return a digital copy. It's just a trust/honor thing, I guess. :) You tell me you're not satisfied, and I give you your money back. Done.

by pluies 15y ago

petercooper 15y ago

I know people who do this on $1000+ training courses. It's priced into their business. The refund rates aren't as high as you'd think :-) I do it too but only on small things. I haven't done a single refund yet over several hundred sales. Other than increasing the likelihood of a sale, the benefit of offering a guarantee like this is you get less flack from your payment provider (since they can see you'll refund if anyone's dissatisfied) and you can avoid nearly all chargebacks. If someone doesn't want to pay, they'll find a way to get around it anyway, so you might as well make it frictionless.

bloggergirl 15y ago
Yeah, those things are all true --- I know that the satisfaction guarantee can increase conversions, so that's something I consider from a marketing perspective. But I really do want people to tell me if the book doesn't meet their expectations and to know that they can get their money back. It just seems wrong to offer no recourse. (Hopefully the ebook samples will help people before they buy, though, so fewer people return products.) And, yes, there's no way to return a digital copy. It's just a trust/honor thing, I guess. :) You tell me you're not satisfied, and I give you your money back. Done.