4 ms·

I think Nintendo's success primarily has to do with them employing one of, if not, the best game designers that has ever lived - Shigeru Miyamoto. By trusting

I think Nintendo's success primarily has to do with them employing one of, if not, the best game designers that has ever lived - Shigeru Miyamoto. By trusting and empowering him they are able to have taste, just as Jobs's taste defined Apple, Miyamoto's defines Nintendo.

jbm 15y ago
Some of the best graduates from Tokyo University wind up at Nintendo. It was considered one of the best places to get a job. Nintendo is not a company I would want to emulate. It is getting squeezed by Sony and Microsoft, and even its innovations in terms of casual gaming seem to be on the verge of going away. I consider it a colossal waste, but I guess YMMV. Disclaimer: I thought the same when the DS came out. I was very very wrong.
- wavephorm 15y ago
  Sony's network problems will haunt them for years. I think they're done in the game industry. Microsoft is lacking in innovation in every single category I can think of. This would be the perfect time for Nintendo to crush them both.
  - latch 15y ago
    How xbox 360 escaped the ring-of-death is baffling to me. I guess the $1billion hit they took to extend warranties either really spoke to consumers, or people just don't care if they have a 1 in 3 (or was it 1 in 4?) change of getting a dud.
    - meric 15y ago
      My brother's xbox got the ring of death. He took it to the store he bought it from and they fixed it up. It wasn't a big deal to him.
    - AlisdairO 15y ago
      Generally speaking I don't mind if a company screws up as long as they make good on it - and you really can't fault MS' response to the RROD issue.
    - lolwutreddit 15y ago
      They replaced several of mine for free, waiving all shipping and repair costs. I can't think of another experience I've had like that. They're also a US company, and they have the best online gaming experience... those are just a few of the reasons I can think of.
      - absconditus 15y ago
        One of the reasons why one does not typically experience something like that is because most companies would go out of business if they blew that much money on a faulty product. Microsoft has other revenue streams that allow them to throw billions at any problem.
  - hugh3 15y ago
    Actually I was thinking that this would be the perfect time for Apple to crush them both...
- jerf 15y ago
  Before burying Nintendo, it may be worth taking a moment to remember that in terms of market share this generation, Nintendo Wii + Nintendo DS is about 237 million, and XBox 360 + PS3 + PSP has sold about 179 million[1], and the totals are not made up with software sales either [2]. This looks less like a company getting "squeezed" and more like a company that has run the board in this console generation. I'm not a huge fan of the Wii either, and the next Nintendo generation is looking decidedly shaky, but from a business perspective I can't fault them based on present data. [1]: Some simple math with the data from http://www.vgchartz.com/hardware_totals.php http://www.vgchartz.com/hardware_totals.php [2]: http://www.vgchartz.com/hardware_totals.php?type=Software&sort=Total http://www.vgchartz.com/hardware_totals.php?type=Software&#3...
stevenj 15y ago
In case you haven't read it yet, this is an interesting piece about Miyamoto: http://www.newyorker.com/reporting/2010/12/20/101220fa_fact_paumgarten?currentPage=all http://www.newyorker.com/reporting/2010/12/20/101220fa_fact_...
- dantheman 15y ago
  Thanks, great find.
wh-uws 15y ago
With my decidedly limited knowledge of Japanese tech out outside of videogames and some phones, I would say Shigeru is about as close as Japan has to a Steve Jobs
- angus77 15y ago
  Except that most people (even Japanese people) don't know his name.
  - slowpoke 15y ago
    That would make him closer to Dennis Ritchie, eh?
ilamont 15y ago
I would actually give a lot of the credit for Apple's taste to Jonathon Ive, with the backing, direction, and final approval of Jobs. I think Shigeru and Ive were both masters of design and interface, and besides their influence on the look and feel of the product, could operate at the level of actually engineering/creating. For the Wii project, some of Miyamoto's ideas didn't make it into the final product. For instance, he wanted to create a low-cost machine in order to devote more effort to the interface, but hardware requirements and costs got in the way: Originally, I wanted a machine that would cost $100. My idea was to spend nothing on the console technology so all the money could be spent on improving the interface and software. If we hadn't used NAND flash memory [to store data such as games and photos] and other pricey parts, we might have succeeded. ... We set out to design a console that would sell for less than 25,000 yen ($211). It was a tall hurdle. But unless you start off with a target, you can't control costs and you'll inevitably lose money. Also, we thought a low-cost console would make moms happy. Source: http://www.businessweek.com/technology/content/nov2006/tc20061116_750580.htm http://www.businessweek.com/technology/content/nov2006/tc200...
- peteretep 15y ago
  > final approval of Jobs I have a blog article brewing on this, but for now: what drove Apple was Steve Jobs' /taste/ and that others believed in his taste. The first time Tim Cook presents a computer with a major feature missing - ie: no CD drive or no floppy drive, the audience will think he's crazy, and will think it's proof that the company can no longer work without Steve-o. It wasn't the coming up with new ideas that drove Apple. It was a single man knowing which of those ideas were good, and which were bad, and people having enough faith in him to go with it, and seriously consider and get behind the ones that other executives would have labelled crazy-sauce.
  - Raphael 15y ago
    Maybe you just picked a poor example, but CD drive is actually something Jobs would take out, so critics would likely see it is a continuation in his spirit. Tim Cook would be more likely to be chastised if, say, the new laptop were covered in brand stickers.

jbm 15y ago

Some of the best graduates from Tokyo University wind up at Nintendo. It was considered one of the best places to get a job. Nintendo is not a company I would want to emulate. It is getting squeezed by Sony and Microsoft, and even its innovations in terms of casual gaming seem to be on the verge of going away. I consider it a colossal waste, but I guess YMMV. Disclaimer: I thought the same when the DS came out. I was very very wrong.

wavephorm 15y ago
Sony's network problems will haunt them for years. I think they're done in the game industry. Microsoft is lacking in innovation in every single category I can think of. This would be the perfect time for Nintendo to crush them both.
- latch 15y ago
  How xbox 360 escaped the ring-of-death is baffling to me. I guess the $1billion hit they took to extend warranties either really spoke to consumers, or people just don't care if they have a 1 in 3 (or was it 1 in 4?) change of getting a dud.
  - meric 15y ago
    My brother's xbox got the ring of death. He took it to the store he bought it from and they fixed it up. It wasn't a big deal to him.
  - AlisdairO 15y ago
    Generally speaking I don't mind if a company screws up as long as they make good on it - and you really can't fault MS' response to the RROD issue.
  - lolwutreddit 15y ago
    They replaced several of mine for free, waiving all shipping and repair costs. I can't think of another experience I've had like that. They're also a US company, and they have the best online gaming experience... those are just a few of the reasons I can think of.
    - absconditus 15y ago
      One of the reasons why one does not typically experience something like that is because most companies would go out of business if they blew that much money on a faulty product. Microsoft has other revenue streams that allow them to throw billions at any problem.
- hugh3 15y ago
  Actually I was thinking that this would be the perfect time for Apple to crush them both...
jerf 15y ago
Before burying Nintendo, it may be worth taking a moment to remember that in terms of market share this generation, Nintendo Wii + Nintendo DS is about 237 million, and XBox 360 + PS3 + PSP has sold about 179 million[1], and the totals are not made up with software sales either [2]. This looks less like a company getting "squeezed" and more like a company that has run the board in this console generation. I'm not a huge fan of the Wii either, and the next Nintendo generation is looking decidedly shaky, but from a business perspective I can't fault them based on present data. [1]: Some simple math with the data from http://www.vgchartz.com/hardware_totals.php http://www.vgchartz.com/hardware_totals.php [2]: http://www.vgchartz.com/hardware_totals.php?type=Software&sort=Total http://www.vgchartz.com/hardware_totals.php?type=Software&#3...

stevenj 15y ago

In case you haven't read it yet, this is an interesting piece about Miyamoto: http://www.newyorker.com/reporting/2010/12/20/101220fa_fact_paumgarten?currentPage=all http://www.newyorker.com/reporting/2010/12/20/101220fa_fact_...

dantheman 15y ago
Thanks, great find.

wh-uws 15y ago

With my decidedly limited knowledge of Japanese tech out outside of videogames and some phones, I would say Shigeru is about as close as Japan has to a Steve Jobs

angus77 15y ago
Except that most people (even Japanese people) don't know his name.
- slowpoke 15y ago
  That would make him closer to Dennis Ritchie, eh?

ilamont 15y ago

I would actually give a lot of the credit for Apple's taste to Jonathon Ive, with the backing, direction, and final approval of Jobs. I think Shigeru and Ive were both masters of design and interface, and besides their influence on the look and feel of the product, could operate at the level of actually engineering/creating. For the Wii project, some of Miyamoto's ideas didn't make it into the final product. For instance, he wanted to create a low-cost machine in order to devote more effort to the interface, but hardware requirements and costs got in the way: Originally, I wanted a machine that would cost $100. My idea was to spend nothing on the console technology so all the money could be spent on improving the interface and software. If we hadn't used NAND flash memory [to store data such as games and photos] and other pricey parts, we might have succeeded. ... We set out to design a console that would sell for less than 25,000 yen ($211). It was a tall hurdle. But unless you start off with a target, you can't control costs and you'll inevitably lose money. Also, we thought a low-cost console would make moms happy. Source: http://www.businessweek.com/technology/content/nov2006/tc20061116_750580.htm http://www.businessweek.com/technology/content/nov2006/tc200...

peteretep 15y ago
> final approval of Jobs I have a blog article brewing on this, but for now: what drove Apple was Steve Jobs' /taste/ and that others believed in his taste. The first time Tim Cook presents a computer with a major feature missing - ie: no CD drive or no floppy drive, the audience will think he's crazy, and will think it's proof that the company can no longer work without Steve-o. It wasn't the coming up with new ideas that drove Apple. It was a single man knowing which of those ideas were good, and which were bad, and people having enough faith in him to go with it, and seriously consider and get behind the ones that other executives would have labelled crazy-sauce.
- Raphael 15y ago
  Maybe you just picked a poor example, but CD drive is actually something Jobs would take out, so critics would likely see it is a continuation in his spirit. Tim Cook would be more likely to be chastised if, say, the new laptop were covered in brand stickers.