The alternative title for this is "Shopify decides to compete against Amazon - no, no, not in the super profitable AWS part, but the money-bleeding, never-profi

The alternative title for this is "Shopify decides to compete against Amazon - no, no, not in the super profitable AWS part, but the money-bleeding, never-profitable fulfilment part that's near-impossible to do without incurring bad PR". This in the backdrop of an economy that is grinding down, and crushed by inflation. We are 2/3s of the way into stagflation and Shopify does this. I would be quite surprised if we're anywhere near the bottom. Give it a couple of quarters so we can see badidea.exe sink in.