> Seems like a technique a corporation seeking to avoid controversy would employ I expect it would backfire quickly, as people notice their attempts at languag

> Seems like a technique a corporation seeking to avoid controversy would employ I expect it would backfire quickly, as people notice their attempts at language modification and this rapidly becomes controversial in itself. Sort of similar to the uproar over using purportedly gender-neutral language to discuss women's reproductive issues, as we've seen recently in discussions on Roe v. Wade - women being referred to as "birthing bodies", "pregnant people" and suchlike. Which of course many find to be offensively dehumanizing or an example of female erasure.