> The people hiring them have no clue, hence why the marketing is the most important thing This observation is absolutely spot on. An ignored element of merito

> The people hiring them have no clue, hence why the marketing is the most important thing This observation is absolutely spot on. An ignored element of meritocracy is visibility -- and, perhaps, as you suggest, inertia. And then we end up back at the black hole of designing the 'right' incentive schemes... sigh