I don't know that fashion brands are famously cyclical. Most of the brands haven't been around long enough to have any more than 2 cycles. The first one is th

I don't know that fashion brands are famously cyclical. Most of the brands haven't been around long enough to have any more than 2 cycles. The first one is the initial popularity. The second one is the dead cat bounce of nostalgia 20 years later. After that, they become costumes, not fashion.