Pay is a big issue. Hell, it's probably the primary -- if not sole -- reason why I haven't grown the stones to toss aside my golden[1] corporate shackles and pl

Pay is a big issue. Hell, it's probably the primary -- if not sole -- reason why I haven't grown the stones to toss aside my golden[1] corporate shackles and ply a trade I actually love. I flirted with copywriting, be it on a consulting basis, or perhaps in-house at a former employer. But, as we know, a lot of companies just don't take it seriously; that attitude is reflected in the pay scales. That's why I have a boatload of respect for you and for this project. It's up to writers to differentiate commodity wordsmithing from genuinely powerful work. And it's up to a few daring employers to know the difference, and to demand it. Your startup makes a fairly bold declaration of the importance of an underappreciated skill. And it's positioned well, in a market full of entrepreneurs who are more open to new ideas than most F-500 middle managers would be. [1] OK, maybe they're only electro-plated. At any rate, they glitter significantly less than Goldman, for instance.