> Point being that Apple users are, on average, much wealthier and more willing to spend money in an app store, and thus much more profitable per MAU. No the o

> Point being that Apple users are, on average, much wealthier and more willing to spend money in an app store, and thus much more profitable per MAU. No the only maximally pro-thesis consequence you could speculate from data is that Apple users have on average, maximally 15% more money willing to spend. Of course in many cases the fact they pay 50% more to apple (global 15%) does not imply that this excess money would be spent in additional app purchases, only a subset would and spending often have diminishing returns. I would say that the average apple user has 5-8% more money to spend, and as said, in the ridiculously pro-thesis case, 15%. Therefore the effect you're trying to show is in fact very small.