What this all information is gathered for? One of main known goals is "personalized shopping experience" in marketing speak. For some people to be presented whi

What this all information is gathered for? One of main known goals is "personalized shopping experience" in marketing speak. For some people to be presented while shopping with prices 50% higher than they would be otherwise just because analysis of the information gathered about them would show that they would buy at this price would be equivalent to losing the keys to their personal financial kingdom.