there is a good chance Musk moves to some sort of subscription model in any case, in an effort to wean off dependency on ad revenue. He might also just run Twit

there is a good chance Musk moves to some sort of subscription model in any case, in an effort to wean off dependency on ad revenue. He might also just run Twitter as a loss lead, so long as it is not a money pit he might not even be motivated to make it into a profitable business.