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Brands should force Twitter to uphold content policies, advocacy groups say
- ryzvonusef 4y ago>In a letter sent to brands Tuesday ahead of the 2022 NewFronts digital advertising conference, more than two dozen civil society groups said marketers should secure commitments from Twitter to retain its most critical policies, including on civic integrity and hateful conduct, and threaten to withdraw funding if Twitter does not comply. >"As top advertisers on Twitter (TWTR), your brand risks association with a platform amplifying hate, extremism, health misinformation, and conspiracy theorists," the letter said, adding: "Your ad dollars can either fund Musk's vanity project or hold him to account." >It offers the latest example of how some advocacy groups have leaned on the immense power of corporate speech — and specifically digital advertising, the lifeblood of many tech platforms — in attempts to shape tech companies' behavior. It leverages years of growing realizations by the ad industry that brands can face reputational damage if their ads appear next to white supremacist content or other harmful material. https://accountabletech.org/wp-content/uploads/Letter-to-Twitter-Advertisers.pdf https://accountabletech.org/wp-content/uploads/Letter-to-Twi...
- groffee 4y agoArguably advertising has historically done more damage than "white supremacist content or other harmful material". Spraying kids with DMT anyone? Hopefully Musk just axes the ad industry from Twitter, it's not like he needs them.
- hunglee2 4y agothere is a good chance Musk moves to some sort of subscription model in any case, in an effort to wean off dependency on ad revenue. He might also just run Twitter as a loss lead, so long as it is not a money pit he might not even be motivated to make it into a profitable business.
- bumblebritches5 4y ago