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Great acquisition in the short-medium term for Shopify. I do wonder how Shopify will differentiate itself in the long term. From the outside it looks like Shopi
by axg11 4y ago
Great acquisition in the short-medium term for Shopify. I do wonder how Shopify will differentiate itself in the long term. From the outside it looks like Shopify’s plan to compete with Amazon is to handle more of the logistics, create an ad network, and ultimately drive discovery across Shopify stores (via unified search?).
That plan will result in the same issues that Amazon has today. There is nothing inherently higher quality about products sold through Shopify today. Shopify attracts brand-focused sellers that correlates with higher quality. In order to grow they will have to attract high-volume (lower quality) less brand focused sellers, ending up with the same issue.
- calvinmorrison 4y ago> From the outside it looks like Shopify’s plan to compete with Amazon A lot of customers (retailers) sell on both a DTC platfor like Shopify, Magento, Hybris, Woocommerce, whatever AND Amazon. Of course running a woocommerce site is more expensive, but the margins are better than amazon. The question is after shopify adds all this stuff, will the margins still be better than an amazon store?
- ineedasername 4y agoYes, retailers can purchase software (well, usually rent via SaaS) where they can manage their catalog of inventory, fulfillment, product imagery, etc., all from a single interface.