4 ms·
A solution is often just getting rid of the problem. No third party = no problem. The real problem that surfaces then is probably that it's too profitable to th
by pluc 4y ago
A solution is often just getting rid of the problem. No third party = no problem. The real problem that surfaces then is probably that it's too profitable to throw out and so it becomes something Amazon just chooses to live with as long as it can.
- rdtwo 4y agoIt’s probably too expensive to divorce the two parts now
- ctvo 4y agoIt's not too expensive, it's just not in Amazon's interest. Amazon made the decision to pivot to third party sellers because they realized how poorly being an actual online merchant scaled. Why get into that game when you can be the platform and vertically integrate everything from the listing to last mile delivery charging a fee every step of the way?
- kranke155 4y agoYou could just have an Amazon option where third party was not included. Just split the brand. The problem is they built it into the main UI with no care for distinction or customer appraisal of what is going on. And now they have this mess.
- antoniuschan99 4y agoIsn’t Amazon all third party now though?
- didibus 4y agoNo, they sell a lot of their own stuff. Look for Sold by Amazon: https://www.howtogeek.com/695506/how-to-search-for-products-sold-and-shipped-by-amazon-itself/ https://www.howtogeek.com/695506/how-to-search-for-products-... They also have a bunch of their own brands: https://www.amazon.com/b?ie=UTF8&node=17728530011 https://www.amazon.com/b?ie=UTF8&node=17728530011
- Spivak 4y agono third party = shopify eats their lunch Amazon's whole business is being the fulfillment for 3rd party sellers, you take away that you take away the whole reason people use it. If Amazon was just online 1st party Walmart they would sell almost nothing.
- Kerrick 4y agoEven Walmart’s website invited third party sellers.
- colinmhayes 4y agoAmazon retail's entire profit is from selling ads now. They'd really have to pivot their strategy if they got rid of third party sellers.
- treis 4y agoI think I'd pay for a prime^2 membership for an Amazon without all of the bullshit.
- antoniuschan99 4y agoIt’s true they are double dipping but a seller in some random video said they liked to have their listing show up twice to increase engagement. This is for an Etsy seller though so yea Etsy also does ads too
- clomond 4y agoHypothetically this is not a binary option, they could significantly ramp up the strictness of 3rd party sellers increasing the costs of making multiple, temporary fake seller accounts more challenging. That said though - this would clearly impact profits proportional to the level of strictness/barriers.