Maybe I am in the minority here, but I don't really care if companies use my behavior/information in order to serve up ads. I don't see how advertisers having

Maybe I am in the minority here, but I don't really care if companies use my behavior/information in order to serve up ads. I don't see how advertisers having access to what brands I associate with or what my interests are has a major impact on anything outside of what I do on the web. Even on the web, the only way it impacts my experience is that I am served up more relevant ads. I don't think that advertisers having this information (or sites I use selling it) is a real problem - especially when it results in me not having to pay for a site or service that I value. Am I really alone on this?