That's not a tech business though, you need local cleaners and handymen and locksmiths and phone lines and invoicing and... obviously that can get subcontracted

That's not a tech business though, you need local cleaners and handymen and locksmiths and phone lines and invoicing and... obviously that can get subcontracted, but that bites into margins and service quality. If I were a property owner I'd prefer to build a relationship with a local business managing hundreds of apartments than an online multinational support portal based giant.