And, I'd argue, when we saw social media and big tech start to lean towards ML/algorithm driven techniques for content curation. At college my social feeds whe

And, I'd argue, when we saw social media and big tech start to lean towards ML/algorithm driven techniques for content curation. At college my social feeds where friends and clubs I picked, by university 3-4 years later, Facebook et. al was feeding me a lot more other stuff intermixed with friends posts.