What is innovation really? Solving problems in a novel way for users? You are definitely right regarding niching down! However innovation is useless without a

What is innovation really? Solving problems in a novel way for users? You are definitely right regarding niching down! However innovation is useless without adoption (at least early users) and the most popular app of 2022 is Wordle. So its all relative I reckon the next innovation might not even be software related so you can probably niche down to verticals like climate - carbon capture or sustainable protein.