4 ms·
I always wonder where these companies like Gartner get the material they need to produce their reports.
by b20000 4y ago
I always wonder where these companies like Gartner get the material they need to produce their reports.
- alephnerd 4y agoCompanies like Gartner communicate with industry leaders in a segment to gain an understanding about the technology. These companies always have a couple ICs dedicated to Analyst relations, plus associated SEs, PMMs, and Engineering Leads spending time and educating analysts about the market space and associated features. Source - worked on the last 2 Magic Quadrants at an industry SME. Edit - grammar
- b20000 4y agook, so big tech co’s get to define what is truth
- alephnerd 4y agoNot necessarily. The firm I work at has been collaborating with firms like Gartner since we exited stealth, and most of our competitors also started chatting with them at similar stages (Series A-C). It's not that difficult for early stage companies to be a part of the conversations ASSUMING they made sure to make analyst relations an important part of their GTM strategy. edit: typo
- thewileyone 4y agoMany reports by Gartner, Forrester, etc are sponsored reports. Companies work with these reviewers to put themselves in a magic quadrant that they define for themselves. I know cause I've been approached to do the same.
- alephnerd 4y ago99% of the time yes, but there are certain companies that have been Magic Quadrant leaders despite having a steadfast rule against chatting with analysts due to their lack of understanding (which is a fair critique). A leader in the SSE segment is one of these companies for example.