> He complains about a direct-to-consumer underwear brand costing 10x as much as fruit of the loom. This isn't any different from Ralph Lauren, or Calvin Klein,

> He complains about a direct-to-consumer underwear brand costing 10x as much as fruit of the loom. This isn't any different from Ralph Lauren, or Calvin Klein, or any of the legacy players in the segment. I mean, sure, but 1) Warby Parker glasses are generally cheaper than equivalent Prada frames. They might be more expensive than their online competition (Zenni, GlassesUSA), but the price advantage is unbeatable compared to optometrist's display case. 2) Harry's handles and razors are cheaper than equivalent Gilette's. Both brand now have online and offline presence (Harry's started exclusively online), but once again, it was hard to pass up on the price alone.