I'm not sure it was profitable. The article suggests they duped 4.4 million Americans. They would likely still have made at least a little money off those peopl

I'm not sure it was profitable. The article suggests they duped 4.4 million Americans. They would likely still have made at least a little money off those people if their marketing was honest. There's reputational damage too. Hopefully more people will avoid TurboTax after this news story. I'm not sure the false advertising turned out to be a good business decision in the end.