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Don't try to look for customers. Look for problems in a domain you know something about. Treat "finding and connecting with people who have a common problem"
by edmundsauto 4y ago
Don't try to look for customers. Look for problems in a domain you know something about. Treat "finding and connecting with people who have a common problem" the thing you are solving for.
4-5 steps later, they might become customers - but they will not be at first. Stop looking for customers, look for patterns in problems, then figure out where people with that type of problem hang out. Have conversations from The Mom Test.
- mindcrime 4y ago4-5 steps later, they might become customers - but they will not be at first. Exactly. Early on you are not selling, you are doing research. But nothing says you can't come back and sell to those early contacts once the time is right.