> why would a company do that? Or maybe it's because the company is always looking for the runaway 10X success story (like search, ads, etc). Incremental growt

> why would a company do that? Or maybe it's because the company is always looking for the runaway 10X success story (like search, ads, etc). Incremental growth doesn't make a dent in the balance sheet. So they're always shutting down the products that didn't explode into a success and starting new ones to roll the dice.